Peter Coffee
VP for Strategic Research
Salesforce

Peter Coffee, VP for Strategic Research, joined Salesforce in January of 2007. He previously spent 18 years as a senior contributor to the enterprise IT journals eWEEK and PC Week. Based in the Los Angeles area, he works with IT professionals and ISVs to build a global community based on the Force.com enterprise cloud computing platform.

Coffee has 28 years’ experience in guiding the introduction and adoption of new technologies and practices as a developer, consultant, educator, and internationally published author and lecturer. He has appeared on national newscasts in the U.S., Mexico and India addressing a broad range of eBusiness issues. He chaired the four-day Web Security Summit conference in Boston during the summer of 2000; he has been a keynote speaker, moderator or workshop leader at technical conferences, business computing events and academic gatherings throughout the U.S. and Asia as well as in Australia, Canada, Latin America and western Europe.

Coffee was previously the first manager of desktop computing integration at The Aerospace Corporation, where he also worked in space systems project management and in space-asset applications of artificial intelligence techniques. Before that, he held various project management roles in arctic development, chemical facility construction, and alternative-fuels production for Exxon operations in New Jersey, Louisiana, California and Alaska’s Beaufort Sea. He holds an engineering degree from MIT and an MBA from Pepperdine University, where he also served as an instructor for core classes in IT management; he has held faculty appointments in computer science (artificial intelligence) at UCLA and in business analytics at Chapman College. He is the author of two books, How To Program Java and Peter Coffee Teaches PCs.