Kay Plantes
Principal
Plantes Company, LLC

Kay Plantes is an MIT-trained economist, business strategy consultant, columnist and author. She helps enterprises of all sizes and sectors accelerate marketplace, customer and financial success by innovating their business models, improving their marketing processes and enhancing the effectiveness of their leadership team. Prior to starting her consulting practice, Kay led strategy and business development for a global medical equipment company now part of GE Health. She is a contributing columnist for WTN News and writes a weekly blog on business model innovation. A frequent keynote speaker, Kay is the also lead author of “Beyond Price: Differentiate Your Company in Ways that Really Matter.” The book’s guide to business model innovation was adopted by ICanPilot for its sales and marketing project management tools offering.

Kay served a Chief Economist and Director of Policy Development for the Wisconsin Department of Commerce under then Governor Lee Dreyfus and moved to Wisconsin to be an Assistant Professor of Economics at University of Wisconsin, Madison following completion of her PhD at MIT and her BS in Business Administration at The Pennsylvania State University.

She recently spent a year as a senior managing consultant with IBM to become conversant in new marketing, analytics and big data trends.